This is a person after my own heart! Design and simplicity should permeate all aspects of the offer – from product to user interface to sales to internal process to implementation and ongoing service. Brilliant! And what the best companies and sales people already do.
I especially like “Get to the answer fast”. My goal in engaging with a new prospect is to quickly determine if there is MUTUAL benefit to continued engagement. If not – let’s not waste each other’s time. Lets call it what it is, and stay in touch in case conditions/requirements change.