HR Buys via Word of Mouth . . .

HR Buyers Rely More on Word of Mouth and Web 12/06

HR professionals responsible for purchasing HR services from external vendors are increasingly relying on informal networks and the Internet. That is, when making purchasing decisions, most HR buyers go to trusted sources, such as professional peers, or they access information from vendors online, according to a new report, HR Buyers’ Behavior, by marketing services firm HRmarketer.com.

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